Analyzing a topic based on revenue is very telling. Popularity can only truly be measured by sales. If something is more popular in one area than another, the sales will be higher where it is more popular. This graph shows the popularity (revenue) of Disney by geography. It is clear that Disney is most popular in the US/Canada area. In 2014, Latin America and Other sold 914 million in revenue while the US and Canada sold 28,279 million. In between that large gap, Europe sold 6,550 million and Asia Pacific sold 2,320 million. In 2013 the US and Canada, Latin America and other, and Asia Pacific all constantly increased their revenue since 2010. However, Europe's sales constantly decreased since 2010. This shows a decreasing Disney audience in Europe.